A hand advancing the white king across the board, mid-strategy

For leaders who measure success by the good that outlasts them.

A strategy and transformation practice grounded in authenticity, humane partnership and long-term vision. We find the real ambition underneath the brief, then serve it with human competencies and proprietary AI agents until it stands on its own

Mission & Principles

To be a sparring partner of visionary leaders empowering their communities to live a more joyful and fulfilling life.

You can’t help an innovator from inside a rigid practice. We shape our model around your reality. Whatever genuinely grows the impact is fair game.

Not “very good.” Not “excellent.” Outstanding, and disciplined about which deliverables actually deserve that bar, so effort lands where it counts.

No analysis paralysis, no thousand-page report written to mask uncertainty. We find the minimum needed to decide, name the risks, mitigate, and act.

Durable for the client, humane for the team, sound for the community. The test is simple: when we leave, can your own people keep it running, and growing?

Services

Visionary Leaders Strategy & Execution Programs

Tailored strategy development and execution programs for visionary leaders in government and the private sector, delivered across all geographies

PMO & Chief of Staff Support

Programme management office setup and Chief of Staff advisory services for senior leaders managing complex transformation or delivery agendas. Provided to government bodies, corporates, and family offices

Think Tank for Policy Reform

Research, policy analysis, and report production for governments and institutions, including the development of commercial licensing and distribution models for high-value policy outputs

Awards Programs for Public Officials

Design, management, and commercialisation of recognition and awards programs targeting public sector leaders. Includes program architecture, jury processes, and institutional partnerships

MEA Business Development & Sourcing in APAC

Advisory and execution support for companies seeking market entry, partnership development, or growth in the Middle East and Africa, alongside supply chain strategy and sourcing execution in APAC. Covers stakeholder mapping, supplier identification, and on-the-ground commercial activation

Executive Coaching

One-to-one coaching for senior leaders and founders, grounded in certified NLP and top-tier coaching methodology. A sparring partner for the decision and the person making it, present for the strategy and equally for the leader’s own clarity and performance

A hands-on working session: a bespoke team gathered around one table, laptops open

How we mobilise

For every engagement we assemble a bespoke team, built around the opportunity rather than pulled from a bench:

  • Subject-matter experts from a global network, chosen for the specific vertical at hand
  • Senior consultants with pedigrees from top-tier strategy firms and the Big Four
  • State-of-the-art AI models and internally developed agents around them, to maximise efficiency, standardise quality control and challenge human thinking rather than replace it, while keeping confidentiality and cyber security in check

A no-nonsense blend of resources and experience, built to reach decisions quickly and then support execution solidly, until your own organisation can sustain excellence against its mission without us.

Reports & Case studies

Policy brief 01 · Centro Studi Esperia

L'energia che frena l'Italia [ITA]

Why Italian industry pays more for electricity than its European competitors, and the sequence of interventions across system charges, contracts, renewables, grid, storage and new-generation nuclear that would close the gap and stop industrial relocation. Published in Italian, with Centro Studi Esperia.

Free PDF · instant download

Managing Partner

A public-sector innovation hand who has also built what he advises.

Matteo Bianchi, Managing Partner of SoForGood
Matteo Bianchi Managing Partner

Matteo advises ministers, national authorities and chief executives, and has built businesses from zero, pairing strategic counsel with hands-on operating experience.


Over 15+ years, much of it in top-tier strategy consulting, he has worked at the centre of national transformation in the Middle East. He led a countrywide labour-market reform for a Ministry of Labour and shaped research, development and innovation (RDI) strategies for national science institutions, including moonshot programmes. He also designed retail strategy for one of the world’s largest oil companies. His strength lies in steering innovation across the whole system, from economic demand and research talent to ecosystem building and regulatory reform.

In the corporate world, he grew a food-tech business in the Gulf from one brand to many, and built a restaurant and catering business from scratch.

With 13+ years in the region, he connects Middle Eastern opportunity with European capability and capital. A certified NLP Practitioner, he also supports leaders’ decision making and fulfilment.

Tell us what you're really trying to change.

Book a call with us

Booking link coming soon. Check back shortly.

Or email matteo@soforgood.com.